Founded in 1978 in California, UGG was born inspired by the tradition of Australian surfers wearing sheepskin boots to warm their feet after the ocean.

What started as a functional product became one of the most recognized lifestyle brands in the world.

Known for its iconic silhouettes and for redefining the concept of comfort in fashion, UGG built an identity based on authenticity, well-being and self-expression.

Today, the brand goes beyond its classic boots, offering footwear, clothing and accessories for different moments and seasons of the year.

UGG helped popularize the movement known as comfort fashion.

Its boots became a global phenomenon and a symbol of pop culture in the 2000s.

Today, the brand has a complete lifestyle portfolio, with products for use all year round.

Comfort remains the main element behind every collection and innovation from the brand.

UGG is proof that comfort and style don’t just coexist — they define a new way of living fashion.