With more than 5,000 points of sale worldwide.
ICONIC SINCE THE BEGINNING
Founded by Renzo Rosso in 1978, in Italy, Diesel was born with denim as its core DNA and established itself as a global premium lifestyle brand. With bold, ironic and provocative communication, it built iconic campaigns celebrating individuality, freedom of expression and the “For Successful Living” spirit from the very beginning.
A NEW DIESEL ERA
Under the creative direction of Glenn Martens, Diesel is living a new era of global relevance. Young, sexy and experimental, the brand translates its denim DNA into coveted collections, high-impact campaigns and cultural projects that expand its universe.
Recent collaborations such as Diesel + Tinder and Diesel + Melissa reinforce this connection with behavior, design, desire and freedom of expression, keeping the brand present in fashion and contemporary culture conversations.
BRASIL IS BRAVE
In Brazil, Diesel strengthens its cultural presence by connecting with talents, creators and personalities who authentically translate the brand’s attitude.
In partnership with Grupo Aste, it has 26 own stores and around 200 multi-brand points of sale in the country, continuing to grow without losing its irreverence and cultural relevance.