The brand is part of American identity...
Born in Minneapolis, Original Penguin was created with the goal of making casual clothing that combined quality, comfort and personality. Over seven decades, it has earned a place both inside and outside of sports, becoming a benchmark in premium casual lifestyle recognized around the world.
Today, at 70 years old, the brand remains true to the same essence that made it an icon: tradition, authenticity and timeless style.
IT ALL STARTED WITH A PENGUIN NAMED PETE
In 1955, during a business trip, Abbot Pederson bought a decorative penguin he named Pete. As the story goes, during the flight a flight attendant suggested the mascot be printed on the shirts made by the company. The idea gave rise to one of the most iconic symbols in American fashion.
Ever since, Pete has represented the essence of Original Penguin: authenticity, irreverence and uncomplicated elegance.
THE SHIRT THAT DEFINED A GENERATION
Launched in 1955, the Earl Polo became Original Penguin’s main symbol. Its timeless design, refined finish and iconic details made the piece a classic of American menswear.
More than just a polo shirt, it represents the essence of the brand: tradition, authenticity and elegance without excess.
WORN BY THOSE WHO MADE HISTORY
Long before premium casual became a trend, Original Penguin was already part of the wardrobe of artists, athletes and personalities who defined generations.
Among them are Frank Sinatra, Elvis Presley, Arnold Palmer, Clint Eastwood, Bing Crosby, Bob Hope, Bill Casper, Dow Finsterwald, Brad Pitt, Johnny Depp, Gem Archer, Jake Gyllenhaal and Ronaldo Fenômeno.
Over seven decades, the brand has cemented its place as an American classic, recognized for its relaxed, timeless style.
ORIGINAL PENGUIN IN 2026
Today, Original Penguin remains true to the essence that made it an icon. Its positioning can be summed up in one expression: Effortlessly Cool.
Guided by the concept “Be an Original,” the brand believes that authenticity matters more than following trends, and that dressing well should be simple, spontaneous and fun.