Founded in 1941 in New York, Coach is one of the world's leading accessible luxury brands, recognized for its tradition in leather goods, signature design and artisanal excellence. Inspired by the durability and timeless character of American baseball gloves, the brand has built a heritage that combines quality, innovation and style.

Throughout its history, Coach has evolved beyond accessories to become a cultural reference that connects fashion, entertainment and behavior through relevant campaigns and a strong presence in the digital world. Its positioning is guided by the belief that it should inspire confidence and encourage every person to express their individuality authentically.

Icons such as the Tabby bag and the global platform The Courage to Be Real have reinforced the brand's connection with Millennials and Gen Z, expanding its relevance across different markets. In 2026, Coach took another step in this evolution with the launch of &Coach, a platform co-created with creators, consumers and cultural voices of the new generation. The initiative proposes a more participatory approach to brand building, celebrating self-expression, creativity and the role of communities in shaping contemporary culture.