JanSport was born in 1967 in Seattle, United States, from the union of three people with an entrepreneurial spirit and a passion for adventure: Murray Pletz, an engineer who developed an innovative aluminum-frame backpack structure; Jan Lewis, responsible for turning that idea into a product through her sewing skills; and Skip Yowell, who helped build the brand’s vision and growth. The name JanSport came about as a tribute to Jan, giving rise to a brand that, from the very beginning, carried innovation, creativity and a desire to accompany people on their journeys.

Over more than 50 years of history, JanSport has established itself as one of the most recognized backpack brands in the world, creating products that combine quality, durability and functionality. With an eye on different lifestyles, the brand develops backpacks designed to accompany everything from great adventures to the simplest moments of everyday life.

Among its most iconic models are the SuperBreak®️, known for its classic, lightweight and versatile design, and the Right Pack®️, a benchmark in durability and timeless style. These models represent the essence of JanSport: products built to last and to accompany different generations through their stories.

More than just a backpack brand, JanSport represents movement, authenticity and personal expression. Today, the brand is expanding its presence beyond the traditional back-to-school world, connecting with new consumers looking for products that keep up with their different moments — from the city to travel, from work to leisure.

With the purpose Always With You™️, JanSport reinforces its promise to be present throughout its consumers’ journeys, creating reliable, durable products ready for every path life has to offer.