HOKA transformed the running experience by combining innovation, maximum cushioning and performance in a single shoe.

Inspired by the challenges of the French Alps, the brand offers shoes developed to provide more comfort, stability and efficiency with every stride, whether on the road, on trails or in training.

Since its creation in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA has been redefining the standards of the sports market, winning over athletes and running enthusiasts who seek to push their limits with technology and confidence.

Today, guided by the global manifesto Together We Fly Higher, HOKA believes that progress isn’t only found at the finish line, but throughout the entire journey.

Together We Fly Higher

Every kilometer, every challenge overcome and every shared achievement is part of the experience of progress.

This philosophy guides the development of its products, initiatives and campaigns around the world.

Key features and technologies

Maximum cushioning

The high-volume foam midsole absorbs impact, offering maximum comfort, stability and reduced joint strain.

Meta-Rocker Geometry

Meta-Rocker technology promotes a smoother stride transition, making running more natural and efficient.

Lightweight

Despite their robust design, HOKA shoes are lightweight thanks to high-performance foams and materials.

Versatility

HOKA offers models for road running, trail running, walking, trekking, post-workout recovery and casual use.

Fun facts about the brand

Original name

The brand was born as HOKA One One, a name inspired by the Maori language, often interpreted as “fly over the earth,” and is now known worldwide simply as HOKA.

Innovative look

Its bulky midsoles were initially criticized, but ended up becoming a reference and trend in the sports market.

Popular among ultra-runners

The high level of comfort has made HOKA one of the favorite brands of ultra-distance athletes.

Industry influence

HOKA’s success has driven other brands to invest in shoes with greater cushioning.

Far beyond running

Beyond runners, the brand has won over professionals who spend many hours on their feet, such as doctors and service industry workers, thanks to the comfort of its footwear.