{"id":2246,"date":"2024-12-23T22:02:47","date_gmt":"2024-12-24T01:32:47","guid":{"rendered":"https:\/\/grupoaste.com.br\/hoka\/"},"modified":"2026-07-23T20:09:16","modified_gmt":"2026-07-23T23:39:16","slug":"hoka","status":"publish","type":"page","link":"https:\/\/grupoaste.com.br\/en\/hoka\/","title":{"rendered":"HOKA"},"content":{"rendered":"\t\t
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Since 1987<\/h4>\r\n

More than 35 years of tradition in excellence and innovation in the industry.\n\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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More than 80 Countries<\/h4>\r\n

Global presence with internationally recognized solutions.\n\n<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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+ 436 stores<\/h4>\r\n

A solid network that grows with you.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Enhancing performance through technology<\/h2> <\/div>\r\n\r\n \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HOKA transformed the running experience by combining innovation, maximum cushioning and performance in a single shoe.<\/p>

Inspired by the challenges of the French Alps, the brand offers shoes developed to provide more comfort, stability and efficiency with every stride, whether on the road, on trails or in training.<\/p>

Since its creation in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA has been redefining the standards of the sports market, winning over athletes and running enthusiasts who seek to push their limits with technology and confidence.<\/p>

Today, guided by the global manifesto Together We Fly Higher, HOKA believes that progress isn\u2019t only found at the finish line, but throughout the entire journey.

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Together We Fly Higher<\/h4>

Every kilometer, every challenge overcome and every shared achievement is part of the experience of progress.<\/p>

This philosophy guides the development of its products, initiatives and campaigns around the world.

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Key features and technologies<\/h3>


Maximum cushioning<\/h4>

The high-volume foam midsole absorbs impact, offering maximum comfort, stability and reduced joint strain.

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Meta-Rocker Geometry<\/h4>

Meta-Rocker technology promotes a smoother stride transition, making running more natural and efficient.

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Lightweight<\/h4>

Despite their robust design, HOKA shoes are lightweight thanks to high-performance foams and materials.

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Versatility<\/h4>

HOKA offers models for road running, trail running, walking, trekking, post-workout recovery and casual use.

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Fun facts about the brand

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Original name<\/h4>

The brand was born as HOKA One One, a name inspired by the Maori language, often interpreted as \u201cfly over the earth,\u201d and is now known worldwide simply as HOKA.

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Innovative look<\/h4>

Its bulky midsoles were initially criticized, but ended up becoming a reference and trend in the sports market.

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Popular among ultra-runners<\/h4>

The high level of comfort has made HOKA one of the favorite brands of ultra-distance athletes.<\/p>


Industry influence<\/h4>

HOKA\u2019s success has driven other brands to invest in shoes with greater cushioning.<\/p>


Far beyond running<\/h4>

Beyond runners, the brand has won over professionals who spend many hours on their feet, such as doctors and service industry workers, thanks to the comfort of its footwear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWHERE TO FIND US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Desde 1987 Mais de 35 anos de tradi\u00e7\u00e3o em excel\u00eancia e inova\u00e7\u00e3o no setor. Mais de 80 Pa\u00edses Presen\u00e7a global com solu\u00e7\u00f5es reconhecidas internacionalmente. + de 436 lojas Uma rede s\u00f3lida que cresce junto com voc\u00ea. Aprimoramento das performances pela tecnologia A HOKA transformou a experi\u00eancia de correr ao unir inova\u00e7\u00e3o, m\u00e1ximo amortecimento e desempenho […]<\/p>\n","protected":false},"author":1,"featured_media":2146,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2246","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t